Dawn began her senior living career 1991. She worked at a non-profit Life Care community in Tempe, AZ for 17 years most of that time serving as the Marketing and Sales Director over Residential Living, Assisted Living, Memory Care and the Health Center. During that time, she was involved with a reposition of the community that included building a new Health Center, new memory care, 84 new apartments, new common areas, new dining venues and an addition to assisted living.
For 11 years she worked as a Regional Marketing and Sales Director for Life Care Services. She oversaw up to 14 communities that included Life Plan, rental, development, expansions, for profit and non-profit communities working on both marketing and sales strategies.