John Franklin is a Principal at Pearl Creek Advisors, a municipal advisory firm.  In that role, he is responsible for assisting non-profit healthcare and senior living organizations in creating flexible and low-cost capital structures with the aim of empowering non-profit organizations to pursue important strategic initiatives.
 Prior to forming Poor Creek Advisors, LLC, John spent 17 years at BB&T Capital Markets (now Truist), where he led the Municipal Investment Banking Group and had been directly responsible for the firmโ€™s healthcare and senior living practice nationwide.  Prior to BB&T, John was the Group Head of Healthcare and Senior Living at what is now Well Fargo Advisors and was the former Group Head of Senior Living at what is now UBS Financial Services. During his thirty-year career as an investment banker, John has completed over 250 healthcare and senior living financings totaling more than $10.0 billion.
 In addition to assisting his clients in developing efficient and flexible capital formation strategies, many clients also use John as a resource to educate Boards and Executive Management Teams in the areas of Affiliation, Governance, Leadership, Healthcare Delivery Integration, and overall Enterprise Strategy.  His emphasis recently has focused on corporate leadership and program enrichment.
 John has written numerous articles for the industry and has been published in the _North Carolina Medical Journal_ and has been a guest lecturer at the School of Healthcare Administration at Virginia Commonwealth University and at the School of Public Health at the University Of North Carolina at Chapel Hill.
 Prior to becoming an investment banker and financial advisor, Mr. Franklin was a general management consultant at a large accounting firm where he focused on feasibility studies, financial projections, business valuations, and mergers and acquisitions.  Mr. Franklin received a B.S. with honors in Mathematics and Physics from Randolph-Macon College in 1983 and an M.B.A. with honors from the University of North Carolina at Chapel Hill in 1987.


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