Session Educational Objectives: 10. WE WERE BUILT FOR THIS: SELLING AFTER (OR DURING!) A PANDEMIC | Michael Marlow
- Examine how selling behaviors can help you establish your community's uniqueness versus the "Sea of Sameness" that currently defines senior living providers.
- Prove that "Marketing to the Collective" is an inferior approach to "Selling to the Individual."
- Provide research-based data that will prove that we can sell during difficult times such as these. All we need to do is Think and Act Completely Differently!!
2021 Arizona LeadingAge VIRTUAL ANNUAL CONFERENCE & EXPO