Session Educational Objectives: 10. WE WERE BUILT FOR THIS: SELLING AFTER (OR DURING!) A PANDEMIC | Michael Marlow
- Examine how selling behaviors can help you establish your community's uniqueness versus the "Sea of Sameness" that currently defines senior living providers.
- Prove that "Marketing to the Collective" is an inferior approach to "Selling to the Individual."
- Provide research-based data that will prove that we can sell during difficult times such as these. All we need to do is Think and Act Completely Differently!!