Speaker Bio: DR. SCOTT MOTYKA, PhD, MBA, MS
In his roles as a former Assistant Professor of Health Marketing and a Marketing Research Associate for Chadwick Martin Bailey, a Boston-based market research and strategy firm, Dr. Motyka has worked on projects for companies spanning multiple industries, including ThermoFisher Scientific, Bristol Meyers Squibb, 3M, Pfizer, CIGNA, Electronic Arts, Staples, Geico, Dell, and Facebook, among others. As the former Assistant Director of the Retail Supply Chain Institute at Babson College, he has co-chaired conferences on topics such as redefining the customer value proposition through social media and technological innovations in marketing. Dr. Motyka’s primary research interests are in understanding how companies can better leverage emerging technologies (e.g., social media, online reviews, blockchain, and virtual reality) and integrate them into their marketing strategy. He combines experimental-based and field-based methodologies with expertise in emotional intelligence, motivation, and information processing to provide recommendations in these areas. His work has been published in many of the top of international marketing journals, including the Journal of the Academy of Marketing Science, Journal of Consumer Psychology, Journal of Business Research, Journal of Marketing Management, Psychology & Marketing, and the Journal of Marketing Education. Additionally, he has also published in the proceedings of major international conferences as well as several business cases. In recognition of his contribution to research and teaching, Dr. Motyka has received a number of honors and awards. He is an active member of the Editorial Review Boards of the Journal of Business Research and the Journal of Retailing. In 2016, he become the youngest scholar to be named an International Thought Leader in marketing and retailing by the Monterrey Institute of Technology. In 2017, and again in 2018, he received the Henry E. Riggs Faculty Award for Excellence in Teaching for his commitment to integrating technology into the classroom to create a rich experiential-based active learning environment.